ABOUT ME
I’m Willem van der Mark
I am a software operator and go-to-market transformation leader with more than 20 years of experience helping vertical software businesses scale with greater structure, discipline, and commercial maturity.
My work sits at the intersection of strategy and execution. I design go-to-market architectures, build and align commercial functions, and help software companies strengthen the operating model behind growth — particularly when the business has outgrown a founder-led approach and needs a more scalable commercial engine.
I have held CRO roles at Spacewell (Nemetschek Group) and Magnet.me, and earlier led GitHub’s enterprise expansion across Northern Europe during the period leading up to the Microsoft acquisition. Across these environments, the underlying pattern was often the same: strong product, strong customers, real market value — but a commercial model that still had room to mature.
That is the phase where I do my best work: helping software businesses move from informal momentum to a more deliberate model, with clearer accountability, stronger forecasting, better cross-functional alignment, and more predictable revenue rhythm.
My approach is practical and operator-led. I use the tools that improve execution — including AI where it genuinely helps accelerate pipeline intelligence, workflow efficiency, and decision quality — but always in service of better outcomes, not innovation theatre.
Based in Amsterdam, I work with companies across Europe and internationally. I take on full-time operator roles with commercial or broader business ownership, as well as selected fractional and advisory mandates where a software business needs experienced leadership to strengthen value creation.
ABOUT ME
I’m Willem van der Mark
I am a software operator and go-to-market transformation leader with more than 20 years of experience helping vertical software businesses scale with greater structure, discipline, and commercial maturity.
My work sits at the intersection of strategy and execution. I design go-to-market architectures, build and align commercial functions, and help software companies strengthen the operating model behind growth — particularly when the business has outgrown a founder-led approach and needs a more scalable commercial engine.
I have held CRO roles at Spacewell (Nemetschek Group) and Magnet.me, and earlier led GitHub’s enterprise expansion across Northern Europe during the period leading up to the Microsoft acquisition. Across these environments, the underlying pattern was often the same: strong product, strong customers, real market value — but a commercial model that still had room to mature.
That is the phase where I do my best work: helping software businesses move from informal momentum to a more deliberate model, with clearer accountability, stronger forecasting, better cross-functional alignment, and more predictable revenue rhythm.
My approach is practical and operator-led. I use the tools that improve execution — including AI where it genuinely helps accelerate pipeline intelligence, workflow efficiency, and decision quality — but always in service of better outcomes, not innovation theatre.
Based in Amsterdam, I work with companies across Europe and internationally. I take on full-time operator roles with commercial or broader business ownership, as well as selected fractional and advisory mandates where a software business needs experienced leadership to strengthen value creation.