Value Creation
I shape the commercial engine
of software companies
Twenty years building, transforming,
and scaling vertical software businesses across Europe and global markets.
I work at the intersection of strategy and execution
Three areas where I add the most value
Commercial Engine Maturity
I help software companies move from founder-led or relationship-driven growth to a structured, scalable revenue model — with data-driven GTM architecture, repeatable sales playbooks, and predictable ARR rhythm.
Deliverables:
• ICP definition
• Sales playbooks
• Funnel architecture
• Forecasting methodology
• AI-enabled pipeline intelligence
Revenue Organisation Building
I build and lead high-performing commercial teams across Sales, Marketing, and Customer Success, designing roles, incentives, tooling, and operating rhythms that allow an organisation to scale without losing quality.
Deliverables:
• Team design
• Hiring frameworks
• RevOps structure
• Toolstack optimisation
• Onboarding & coaching
Post-Acquisition Integration
I align commercial operations in the critical phase after acquisition, stabilising revenue, harmonising processes, and building the operating model that enables long-term growth within a portfolio structure.
Deliverables:
• Commercial audit
• Operating model design
• Cross-functional alignment
• Retention improvement
• Reporting & governance
Who I work with
Buy-and-Hold Investors &
Portfolio Operators
I work with buy-and-hold software investors and their portfolio companies — organisations that acquire vertical market software businesses and want them to grow sustainably after acquisition.
If you operate a portfolio of software companies and are looking for an operator who understands your model, your language, and the type of value creation that matters in these environments — I know this world.
SaaS Scale-Ups
I work with SaaS scale-ups that have strong product-market fit and a loyal customer base, but need to professionalise their commercial organisation to reach the next stage of growth.
Whether you need a fractional CRO, a GTM transformation, or a hands-on operator to lead the commercial function — I bring 20+ years of vertical software experience and a structured approach to results.